When you invest on high-quality pet food, you lengthen your life of your pets and keep them healthy. Thus, you save on your total pet costs because the need for medical attention is reduced greatly. Low quality pet foods may cost less but will have long term detrimental effects on your pet, causing your pet to be unhealthy and prone to diseases and illnesses. The more your pet requires medical attention, the more expenses you will have to incur on medical costs, much more than you have been spending for food. Low quality foods, in the first place, have less nutrition or none at all. More often, the food manufacturing industry throws what is unfit for human consumption into the pet food industry, some of which include disabled, dead, diseased or dying animals. If you pass those as food to your pets, how can you say you value them?